Marina x Givenchy

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Marina Abramovic in the Givenchy ss13 ad

surely it was meant that Marina here is exploring elements of ritual and gesture while representing physical and mental purification at the same time addressing the political traditions of her past while testing the limits of the relationships between the performer and the audience – assigning the passive role to herself, with the public being the force which would act on her. let’s hope that this performance will raise the sales.

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